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Assistant Manager-Brand & Marketing 97 views 0 applications


  • 2

Job Context

We are looking for an experienced Assistant Manager-Brand to help us build our brand and raise brand awareness. He/she will work across all levels and departments of our organization to find what makes us unique and communicate it to the world.

Job Description

• Analyze brand positioning and consumer insights. • Plan and organize the implementation of the brand strategy to ensure the achievement of all targets in support of the brand strategy. Plan of all above the line (ATL), Below the line (BTL), and (TTL)Through the line activities. • Assist in the development of long-term brand strategy and implement short to medium-term objectives in support of the strategy. • Be creative and produce new ideas and concepts. • Handle Special projects Product Development to produce the launch plan for the brand. • Carrying out market research to keep up to date with customer trends, as well as trying to predict future trends • Planning & implementation of different types of activation • Coordinate with advertising & research agencies as well as consultants to develop suitable brand initiatives to position the brand in keeping with the above identity • Plan product launches, ATL & BTL to deliver the required value proposition, as derived from the above brand identity • Organize and implement consumer and trade promotional activities. • Maintaining knowledge of industry best practices and new technologies • Develop annual plans and budgets for the brand. • Ensure that the brand focus/ positioning is maintained through all media, PR activities, and POS at all locations. • Analyze the marketing campaigns by brand and prepare a detailed report after the execution of the activities • Measure and report performance of all marketing campaigns, and assess ROI and KPIs. • Maintain strong relationships with internal and external customers including vendors, suppliers, dealers, and retailers. • Must have vast knowledge in advertising and promoting the products and strengthen the organization's brands by using Digital marketing. Social networking/ platform. • Any other job assigned by the line manager from time to time.

Job Nature

  • Full-Time

Educational Requirements


Additional Educational Requirements

• Masters of Business Administration (MBA) in Marketing • Proven working experience as a Brand. • The applicants should have experience in the following area(s): Brand Management, Digital marketing • The applicants should have experience in the following business area(s): Manufacturing (FMCG), Food (Packaged)/Beverage, Group of Companies

Experience Requirements

  • Experience Required 5 to 8 Year(s)

Job Requirements

  • Age 30 to 35 Year(s)
  • Both Male and Female can Apply
• Analytical skills and attention to detail • An understanding of trends and an ability to respond to customers’ wishes • Creativity and an ability to produce innovative and original ideas • Team working skills • The ability to manage and allocate budgets • Written and verbal communication skills • Experience with and an understanding of market research • Time and project management skills, including the ability to work on multiple projects at the same time • An ability to think strategically and come up with campaigns


  • Dhaka ( Dhanmondi)

Salary Range



• Mobile bill, Provident Fund, Group Insurance • Salary Review: Yearly • Festival Bonus: 2 • Other benefits as per company policy


  • December 31 2022
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Published on: May 12, 2022
Vacancy: 2
Employment Status: Full-Time
Experience: Experience Required 5 to 8 Year(s)
Gender: Both Male and Female can Apply
Age: 30 to 35 Year(s)
Job Location: Dhaka ( Dhanmondi)
Application Deadline: December 31, 2022
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