Candidate
ABM Waliul Hasanat
Transcom Beverages Limited (PepsiCo)
Senior Area Sales Manager (September 2022 – July 31, 2024) _ Dhaka West Area
Looking after one of the challenging areas to rebuild its GTM structure in order to gain market share.
Area Sales Manager (March 27, 2019 – August 31, 2022) _ Dhaka Central Area
Managed the most prominent Area of Transcom Beverages Limited (PepsiCo) in the country with an annual turnover of around BDT 1800 million.
Implementation, coverage & distribution strategies, Plan & achieve primary and the secondary sales target, People Development & Productivity Management, Implement scheme & innovation management, System & process implementation, Performance management & monitoring.
Grew at 34% in 2022 before handing over the area
Unilever Bangladesh Limited
Regional Channel & Category Development Manager (May 01, 2017 – September 16, 2018)
Worked with the Regional Managers to align the demand planning team for sound S&OP (Sales & Operational Planning) discussions and identify sales trends & opportunities and build estimates in line with the trends
Identify opportunities and build niche categories for future with the right mix of trade and field force support, and work based on various channel growths, contributions, and behavior.
Identify & deploy right set of outlets for trade activities & schemes and ensure hygiene in the system
Designed and implemented a program worth BDT 11.5 million for shoppers of Central South Region, which was then nationally replicated.
Unilever Bangladesh Limited
Senior Territory Manager (January 01, 2017 –April 30, 2017) _Narayanganj Territory
Managed the second largest territory of Unilever in the country with an annual turnover of around BDT 1500 million.
Implementation, coverage & distribution strategies, Plan & achieve the secondary sales target, People Development & Productivity Management, Ensure product quality & customer service, Perfect Store management, Implement scheme & innovation management, System & process implementation, performance management & monitoring, Keeping distributor investment behind the claims at per agreed level, Market Intelligence.
Unilever Bangladesh Limited
Senior Territory Manager (February 20, 2015 – December 31, 2016) _Faridpur Territory
Managed one of the most complicated territory of Unilever in the country with an annual turnover of around BDT 900 million.
Change two complicated distributors of Faridpur & Bhanga respectively and have successfully completed that assignment resulting in a booming performance & retail growth in 2016.
Unilever Bangladesh Limited:
Territory Manager (October 25, 2013 – February 20, 2015) _Jhenaidah Territory
Managed a complex territory of Unilever with an annual turnover of around BDT 850 million.
Achieved 12 months target out of 15 months with a growth over 11% at territory level whereas the national growth was at 4%.
Airtel Bangladesh Limited:
Territory Manager (July 16, 2012 – July 18, 2013) _Satkania Territory
Managed a newly started territory and grew it at 600% level within one year.