Job Description
- Oversee the daily operations of our e-commerce platforms ensuring optimal performance and user experience.
• Manage product listings, inventory, pricing strategies, and promotional activities including promotional contents planning.
• Collaborate with cross functional teams, including IT sales and customer service to streamline processes and resolve issues.
• Implement and manage promotional campaigns, discounts, and special offers to boost sales.
• Work closely with graphic designer to design the regular promotional contents and communicate through different platforms. Brand Development and Management:
• Develop and execute strategies to strengthen our brand identity in the girls lifestyle and kids stationery markets.
• Ensure consistent brand messaging across all online channels including the website, social media and digital advertising.
• Monitor brand performance and customer perceptions, making adjustments as needed to enhance brand equity. Marketing Strategy and Execution:
• Plan and execute comprehensive digital marketing campaigns to drive traffic, engagement, and sales.
• Utilize SEO SEM, content marketing, influencer partnerships, and social media to reach and engage target audiences.
• Analyze marketing data to measure effectiveness and optimize strategies for maximum ROI.
• Analyze market trends and customer insights to tailor marketing efforts effectively.
Data Analysis and Reporting:
• Monitor key performance indicators (KPIs) such as website traffic, conversion rates, average order value, and customer retention.
• Generate regular reports to track performance and identify areas for improvement.
• Use data-driven insights to optimize e-commerce strategies and marketing campaigns.
Customer Experience Enhancement:
• Lead initiatives to improve customer journey and satisfaction on our e-commerce platforms.
• Implement personalization and segmentation strategies to enhance user experience.
• Address customer feedback proactively to improve products and services.
Additional Educational Requirements
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