Digital Sales Strategy & Revenue Growth 

• Develop and implement a comprehensive digital sales strategy aligned with ACI’s business goals.
• Identify and capitalize on emerging digital sales opportunities across ecommerce, marketplace

     platforms, and direct-to-consumer (D2C) channels.

• Drive online sales growth through innovative digital campaigns, partnerships, and promotions. 

Customer Experience (CX) Optimization

• Conduct regular CX audits to evaluate the digital shopping experience, identifying pain points and areas for improvement. 
• Develop strategies to enhance customer engagement, satisfaction, and retention across all digital touchpoints. 
• Ensure seamless omnichannel experiences (mobile, web, app, social commerce). 

Data-Driven Decision Making & Performance Management  

• Analyze sales data, customer insights, and market trends to optimize digital sales performance. 
• Monitor and improve key CX performance indicators (KPIs)  

Digital Channel & Platform Management

 Lead ACI’s e-commerce, marketplace and direct sales platforms. 

• Optimize SEO, paid media, digital advertising, and affiliate marketing strategies to drive traffic and conversions. 
• Oversee the user experience (UX) and interface (UI) design to enhance ease of navigation and engagement. 

Technology & Innovation in Digital Sales 

• Leverage AI, automation, and personalization tools to improve digital sales efficiency. 
• Work with IT and data teams to enhance CRM, digital payments, and checkout experiences. 
• Implement chatbot solutions, voice commerce, and other emerging technologies. 

Cross-Functional Collaboration

 Work closely with Marketing, IT, Supply Chain, and Customer Service to align digital sales efforts with company-wide initiatives. 

• Ensure inventory optimization and fulfilment efficiency to support digital sales growth. 

Leadership & Team Development 

• Build and lead a high-performing digital sales team. 
• Foster a data-driven and customer-first culture within the organization.

• Masters of Business Administration or Equivalent
• Minimum 15 years of experience in digital sales, e-commerce, or online business growth, with at least 5 years in a leadership role. 
• A strong track record of driving revenue through digital channels and

innovative customer acquisition strategies. 

• Deep expertise in SEO, SEM, performance marketing, and digital analytics. 
• Hands-on experience with CRM platforms, AI-driven sales automation, 

And omnichannel strategies. 

• Proficiency in Google Analytics, Meta Ads, PPC campaigns, and conversion

optimization.

• A sharp understanding of customer behavior, digital payment systems, and

emerging commerce trends.