Job Description
Sales Programs & Demand Generation
- Design and execute high impact sales programs that drive lead generation pipeline acceleration and revenue growth.
- Implement data driven demand generation and offer strategies leveraging digital marketing automation and analytics to target high value customers.
Business Development & Market Expansion
- Lead export expansion into EMEA identifying new opportunities partners and channels to scale Companies footprint.
- Develop go to market strategies for international markets ensuring seamless market entry and sustained growth.
- Build strategic relationships with distributors retailers and enterprise clients in key global markets.
Revenue Growth & Sales Leadership
- Own and drive sales performance metrics ensuring scalable and repeatable revenue streams.
- Work cross functionally with product marketing finance and operations to create an integrated sales growth strategy.
- Champion technology driven sales enablement leveraging AI CRM automation and predictive analytics to drive efficiency.
Offer Development and Management
- Collaborate with Product Sales and Marketing teams to design compelling offers tailored to different customer segments.
- Oversee the entire lifecycle of promotional offers ensuring effective launch performance tracking and optimization.
- Ensure all offers align with customer needs and market trends to maximize engagement and conversions.
Data-Driven Decision-Making
- Leverage AI driven analytics and performance dashboards to measure and optimize demand generation activities.
- Conduct A B testing and optimization strategies to improve campaign effectiveness and conversion rates.
- Develop real time reporting on demand generation performance and provide actionable insights for leadership.
Collaboration and Alignment
- Work closely with Sales Product Finance and Customer Experience teams to ensure cohesive marketing strategies and seamless execution.
- Partner with external agencies and vendors to enhance demand generation capabilities.
- Align initiatives with broader corporate branding and positioning strategies.
Budget and Resource Management
- Create and manage offers and demand generation budgets ensuring effective resource allocation.
- Optimize spending across different channels to maximize ROI.
- Report regularly on financial performance and cost efficiency metrics.
Market Research and Competitive Analysis
- Conduct market and customer research to identify emerging trends and opportunities.
- Stay updated on competitor activities and benchmark company demand generation strategies against industry leaders.
- Continuously adapt offers and demand generation strategies to changing consumer behavior.
