• Translate insights into strategy: consumer behavior, seasonal patterns, and competitor intelligence.
• Lead the development of short-, mid-, and long-term brand growth plans aligned with business objectives, consumer shifts, and market trends.
• Refine audience segmentation; identify high-potential consumer and occasions to drive targeted campaigns and NPD
• Build brand equity through consistent messaging and emotional connection at every touchpoint
• Manage the full product lifecycle: concept, development, testing, pricing, launch, and performance
• Identify whitespace opportunities across pack size, flavor mix, seasonal range, and bundling, consumer promotion etc.
• Collaborate with R&D, sales, commercial, and supply chain on new product development (NPD) and optimization
• Lead national and regional campaigns across all platforms BTL to ATL with creative, digital & media agencies
• Drive performance through real-time tracking of key metrics (reach, recall, engagement, uplift).
• Activate strong retail presence through visibility, trade promos, and merchandising strategies. Consumer & market pulse
• Stay tuned to consumer trends, digital behavior shifts, and category evolution—local and global.
• Monitor competitive movements and identify strategic interventions to stay ahead and identify strategic opportunities to build brand advantage and market share.
• Lead Product testing, feedback loops and continuous improvement. Innovation & digital edge
• A digitally native thinker who lives where the consumer scrolls to understand platforms, trends, and attention shifts—and can craft brand stories that land in the moment and ride the wave.
• Co created buzz worthy ideas for brand presences, content and collaboration.
• Not just chasing trends— knowledge/understanding when to jump in, how to lead, and where the brand truly fits,
