• Strategy & Planning: Develop and implement comprehensive digital marketing strategies to achieve business goals, ensuring consistent brand messaging across all digital platforms.
• Campaign Management: Plan, execute, and monitor,, paid search (PPC),, search engine optimization (SEO),, email, and social media campaigns.
• Analytics & Reporting: Measure and report on the performance of all digital marketing campaigns, using tools like Google Analytics to track KPIs and ROI.
• Content & Social Media: Oversee the creation of engaging content, manage editorial calendars, and maintain an active social media presence.
• Budgeting & Optimization: Manage marketing budgets and optimize landing pages, user experience, and ad spend to improve conversion rates.
• Team Leadership & Collaboration: Lead marketing teams or agency partners, and collaborate with sales/product departments to align on marketing initiatives.
• Market Research: Identify trends, insights, and consumer behavior to adjust strategies and stay ahead of competitors. 

MBA in Marketing

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