Develop and lead a comprehensive SEO strategy aligned with the company’s traffic, revenue, and brand-growth objectives.
Manage, mentor, and guide the SEO and content team by assigning tasks, reviewing output, setting KPIs, and ensuring timely execution.
Conduct technical SEO audits and work closely with developers to resolve crawling, indexing, rendering, site-speed, Core Web Vitals, canonicalization, schema, and other technical issues.
Plan and execute keyword strategies for product, category, brand, campaign, store-location, and informational pages based on commercial value and search intent.
Optimize product and category pages, metadata, headings, URLs, images, internal links, filters, faceted navigation, and on-page content.
Build scalable SEO processes for a large e-commerce website containing hundreds of products, brands, and categories.
Develop content briefs and review website content to ensure accuracy, originality, helpfulness, brand consistency, and search performance.
Strengthen Gadget & Gear’s visibility across traditional search engines, featured snippets, AI-generated search results, answer engines, and local searches.
Implement and validate structured data such as Product, Offer, Review, Breadcrumb, Organization, LocalBusiness, and FAQ schema where appropriate.
Monitor rankings, organic traffic, engagement, conversions, revenue, and return on investment using GA4, Google Search Console, and other SEO platforms.
Conduct competitor analysis, identify content and keyword gaps, and turn findings into actionable growth opportunities.
Lead ethical authority-building and digital PR initiatives to earn relevant, high-quality mentions and backlinks.
Collaborate with the e-commerce, development, product, merchandising, retail, content, and digital marketing teams.
