1. Analytical & Commercial Functions
Manpower Analytics:
Monitor field movement, activity logs, and performance metrics.
Formulate job descriptions, handle counseling for lower performers, and manage administrative status changes (confirmations, promotions, transfers, increments, and final settlements).
Dealer & Distribution Management:
Oversee dealer appointments (in coordination with Finance & Accounts using standard formats).
Analyze dealer capacity, geographical movement, stock levels, and ensure timely payment collections.
Sales & Trade Marketing Strategy:
Conduct geographical market analyses to identify high-potential zones and rectify weak territories.
Track SKU-wise and area-wise Target vs. Achievement metrics and establish dynamic route planning.
Formulate and deploy below-the-line (BTL) trade activations, point-of-sale visibility campaigns, and channel promotional strategies.
Product Development & MIS:
Oversee the Marketing Information System (MIS) department, including primary/secondary sales data analysis and sales administration.
Drive continuous market research for product viability, gap analysis, and implementation proposals.
2. Administrative Functions
Sales & Trade Marketing HR and Expense Control:
Finalize salaries, Daily Allowances (DA), monthly attendance approvals, and trade marketing/sales expense bills.
Conduct regular audits of handed-over company assets and properties.
Dhaka Office Administration:
Manage comprehensive administrative operations, facility workflows, and inter-departmental coordination at the Dhaka office.
