1. Analytical & Commercial Functions 

Manpower Analytics: 

Monitor field movement, activity logs, and performance metrics. 

Formulate job descriptions, handle counseling for lower performers, and manage administrative status changes (confirmations, promotions, transfers, increments, and final settlements). 

Dealer & Distribution Management: 

Oversee dealer appointments (in coordination with Finance & Accounts using standard formats). 

Analyze dealer capacity, geographical movement, stock levels, and ensure timely payment collections. 

Sales & Trade Marketing Strategy: 

Conduct geographical market analyses to identify high-potential zones and rectify weak territories. 

Track SKU-wise and area-wise Target vs. Achievement metrics and establish dynamic route planning. 

Formulate and deploy below-the-line (BTL) trade activations, point-of-sale visibility campaigns, and channel promotional strategies. 

Product Development & MIS: 

Oversee the Marketing Information System (MIS) department, including primary/secondary sales data analysis and sales administration. 

Drive continuous market research for product viability, gap analysis, and implementation proposals. 

2. Administrative Functions 

Sales & Trade Marketing HR and Expense Control: 

Finalize salaries, Daily Allowances (DA), monthly attendance approvals, and trade marketing/sales expense bills. 

Conduct regular audits of handed-over company assets and properties. 

Dhaka Office Administration: 

Manage comprehensive administrative operations, facility workflows, and inter-departmental coordination at the Dhaka office. 

Target Achievement: Monitor daily, weekly, and monthly sales activities to ensure company targets and KPIs are met sustainably within allocated budgets. 

Strategic Planning: Formulate, execute, and adapt high-level commercial strategies for sales and trade marketing expansion. 

New Product Development: Oversee research initiatives, viability studies, and action plans for rolling out new product lines and optimizing existing ones. 

Budgeting & Financial Control: Spearhead detailed budget preparation (area-wise, SKU-wise, manpower, trade marketing, and export targets) alongside regular variance analyses. 

Administrative Oversight: Manage overall administrative functions for the Sales, Trade Marketing, and MIS departments, as well as the Dhaka Corporate Office. 

Sales Team Performance: Evaluate team productivity, resolve operational bottlenecks, and mentor lower-performing personnel. 

As per company policy.