1. Business Development
• Develop and execute institutional sales strategies to achieve annual sales and profitability targets
• Identify new business opportunities across institutional and corporate sectors
• Build and maintain a robust sales pipeline for sustainable business growth
• Expand the customer base by acquiring new institutional accounts
2. Key Account Management
• Develop and maintain strong relationships with key decision-makers of corporate and institutional clients
• Manage strategic accounts to maximize sales volume and customer retention
• Ensure high levels of customer satisfaction through proactive relationship management
3. Sales & Revenue Management
• Prepare annual, quarterly, and monthly sales plans
• Achieve assigned sales revenue targets, increase new customers
• Monitor sales performance and implement corrective actions where necessary
• Forecast sales demand and ensure business sustainability
4. Tender & Contract Management
• Lead participation in public and private tenders
• Prepare quotations, proposals, contracts, and commercial offers
• Negotiate pricing, payment terms, and commercial agreements
• Ensure compliance with organizational policies and customer requirements
5. Team Leadership
• Lead, coach, and develop the institutional sales team
• Set performance objectives and monitor individual performance
• Build a high-performing sales culture focused on customer satisfaction and business growth
6. Market Intelligence
• Monitor market trends, competitors, pricing, and institutional buying patterns
• Identify emerging business opportunities and recommend strategic initiatives
• Prepare market intelligence reports for management
7. Cross-functional Coordination
• Coordinate with Supply Chain, Marketing, Finance, Distribution, and Logistics teams to ensure timely execution of customer orders
• Ensure efficient order processing, delivery, invoicing, and after-sales support
8. Reporting & Compliance
• Prepare periodic sales reports, forecasts, pipeline updates, and business reviews
• Maintain accurate customer records using internal systems
• Ensure compliance with company policies, contractual obligations, and statutory requirements
9. Any other task assigned by the supervisor
